SKECH Reinvents the Wheel with the TRAX for iPhone 4s


TRAX which is already creating a buzz in the industry is not available on the shelves until the end of the month. According to the Marketing Director of SKECH, Kfir Ben Shushan the delay was intentional.

"When our design team showed us their new prototype we all immediately knew we had something big on our hands. We wanted to show the product at CES, the industry event in Las Vegas although it was not yet ready to market. Frankly, we couldn't wait to debut it. We did the right thing and we're delighted with the positive reaction we have had from clients and reviewers alike. Clients have already started preordering TRAX. "

The process that goes into the making of the flip-top TRAX involves a number of steps to prepare what was once a simple tire tube to be reincarnated into a phone case. The beauty of using such a material, as well as all the environmental benefits is that no two cases are alike. Each one looks different from the other, which means the holder has the benefit of a completely unique product.

TRAX also contains an inner lining of felt to protect the screen and credit card slots which can replace the need for a wallet. The case is very protective to the device and the material which is rugged gives the device an urban feel and a longer life.